www2.hm.com: the advertising assessment is non-compliant.
Now you know. Next time we will alert you within 24 hours.
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Verdict
2 warnings · 7 checks passed
Advertising assessment: Non-Compliant
98%
Tools
Adform Advertising
Compliant
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
Contentsquare Analytics
Compliant
Google Ads Advertising
1005296436377903843732550205 Compliant
Google Analytics 4 Analytics
G-Z1370GPB5L Compliant
Meta Pixel Advertising
230562670650431 Compliant
Microsoft Advertising (UET) Advertising
4025928 Compliant
Pinterest Tag Advertising
2614042260165 Compliant
Reddit Pixel Advertising
t2_mgjgnjcw Compliant
Snapchat Pixel Advertising
70dc5fbe-40b7-48b1-be77-218c69bced5a Compliant
TikTok Pixel Advertising
C4QSSN7M5GFN4SM6UID0 Compliant
X (Twitter) Pixel Advertising
o1bgu Compliant
Violations
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Akamai Technologies
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Non-compliant tracking before consent
GCM_009Affected: Akamai Technologies
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.