marca.com: 2 findings in cookie consent.

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marca.com

167.9s 8 Nov 2026
Verdict

2 findings · 3 warnings · 3 checks passed

Advertising assessment: Non-Compliant Grade D
49% Technical score

Tools

14
Adobe Experience Platform Analytics
Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Cloudflare Web Analytics Functional
Compliant
Criteo Advertising
Compliant
GfK Group Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-V1WMLM3DL4
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
99071977
Non-Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-181957286-2
Non-Compliant
LinkedIn Insight Advertising
Compliant
Marfeel Analytics Tracks visitors without consent (cookie or visitor ID)
2165
Non-Compliant
Meta Pixel Advertising Measures without consent; the tool has no cookie-less mode
155657188322363
Non-Compliant
Taboola Advertising
Compliant
Tealium Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _ga, _ga_V1WMLM3DL4, _gid, utag_main

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Cookie wall: no option to reject tracking CMP_002

Affected: Adobe Experience Platform, Amazon Ads, Criteo, Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Marfeel, Meta Pixel, Taboola, Tealium, Google Universal Analytics, GfK Group

Refusing consent must be as easy as giving it. Add a clearly visible Reject all button to the consent banner; pay-or-consent models without a free reject option may not constitute valid consent.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Amazon Ads, Google Analytics 4, Google Publisher Ads, Marfeel, Meta Pixel, Tealium, Google Universal Analytics, GfK Group

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 5/10
Consent can be rejected 0/10
No tracking before consent 7.69/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 5/5
No tracking cookies before consent 0/10
The consent choice persists 2.5/2.5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 8 Nov 2026 · a new scan will be available on 6 Dec 2026