Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

www2.hm.com

98.1s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
96% Technical score

Tools

12
Adform Advertising
1696295
Compliant
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
Contentsquare Analytics
Compliant
Google Ads Advertising
1005296436377903843732550205
Compliant
Google Analytics 4 Analytics
G-Z1370GPB5L
Compliant
Meta Pixel Advertising
230562670650431
Compliant
Microsoft Advertising (UET) Advertising
4025928
Compliant
Pinterest Tag Advertising
2614042260165
Compliant
Snapchat Pixel Advertising
70dc5fbe-40b7-48b1-be77-218c69bced5a
Compliant
Tealium Analytics Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising
C4QSSN7M5GFN4SM6UID0
Compliant
X (Twitter) Pixel Advertising
o1bgu
Compliant

Violations

2
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Akamai Technologies

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Akamai Technologies, Tealium

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 16.67/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.55/5

Consent Mode