Note
This is a cached result from 13 Oct 2026. A new scan will be available on 10 Nov 2026.

amazon.com

51.5s 13 Oct 2026
Verdict

7 findings · 2 warnings · 0 checks passed

Advertising assessment: Non-Compliant Grade F
8% Technical score

Tools

35
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Amazon Ads Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Comcast Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Connatix Native Exchange Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Criteo (criteo.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
FreakOut Advertising Sends requests before consent or after it was declined
Non-Compliant
Global Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
GumGum Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
ID5 Technology Advertising Sends requests before consent or after it was declined
Non-Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Kargo Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
Nativo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Nielsen (nielsen.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Ogury Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Samba TV Advertising Sends requests before consent or after it was declined
Non-Compliant
Semasio Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Ströer SSP GmbH Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
TransUnion Advertising Sends requests before consent or after it was declined
Non-Compliant
TripleLift, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Vivendi Advertising Sends requests before consent or after it was declined
Non-Compliant
Xaxis Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Yieldmo, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
comScore, Inc. Analytics Sends requests before consent or after it was declined
Non-Compliant
iSpot.tv Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
mediarithmics Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
No consent banner despite tracking tools CMP_001

Affected: Adobe Experience Platform, Amazon Ads, Comcast, comScore, Inc., Connatix Native Exchange, Criteo (criteo.com), Equativ, FreakOut, Global, Google, GumGum, ID5 Technology, Improve Digital, Index Exchange, Inc., iSpot.tv, Kargo, LoopMe, Magnite, Xaxis, mediarithmics, Microsoft, Nativo, TransUnion, Nielsen (nielsen.com), Ogury

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: CMID, CMPRO, CMPS, SEUNCY, TestIfCookieP, _uid, ad-id, cnx_userId, csync, dax_listenerid, opt_out, pid, pt, tu, uu, viewer_token, vst

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Experience Platform, Amazon Ads, Comcast, comScore, Inc., Connatix Native Exchange, Criteo (criteo.com), Equativ, FreakOut, Global, Google, GumGum, ID5 Technology, Improve Digital, Index Exchange, Inc., iSpot.tv, Kargo, LoopMe, Magnite, Xaxis, mediarithmics, Microsoft, Nativo, TransUnion, Nielsen (nielsen.com), Ogury

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0.57/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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