Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

britannica.com

129.2s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
93% Technical score

Tools

12
Adobe Experience Platform Analytics
Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Cloudflare Web Analytics Functional
5cc7d7124de641b181da990fc8c9a0b6
Compliant
Criteo Advertising
Compliant
Google Ads Advertising
Compliant
Google Analytics 4 Analytics
G-TE6YF92Y0D
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
15510053
Non-Compliant
Google Tag Manager Functional
GTM-5W6NC8GTM-KRJ753NG
Compliant
LinkedIn Insight Advertising
Compliant
Meta Pixel Advertising
154643575315468
Compliant
Microsoft Clarity Analytics
aqzywv6j4m
Compliant
Wingify Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

2
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Amazon Ads, Google Publisher Ads, Wingify

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Amazon Ads, Google Publisher Ads, Wingify

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 14/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 3.5/5

Consent Mode