Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
2 findings · 3 warnings · 4 checks passed
Advertising assessment: Non-Compliant
52%
Tools
33Across Advertising Sends requests before consent or after it was declined
Non-Compliant
AdRoll Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform Advertising Tracks visitors without consent (cookie or visitor ID)
2726350 Non-Compliant
Adobe Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Adot Advertising Sends requests before consent or after it was declined
Non-Compliant
Amazon Advertising Sends requests before consent or after it was declined
Non-Compliant
CPEx Advertising Measures without consent; the tool has no cookie-less mode
mafra Non-Compliant
ConnectAd Advertising Sends requests before consent or after it was declined
Non-Compliant
Conversant Advertising Sends requests before consent or after it was declined
Non-Compliant
Crimtan Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Deep Intent Advertising Sends requests before consent or after it was declined
Non-Compliant
Demandbase Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Gemius Analytics Tracks visitors without consent (cookie or visitor ID)
nLE63wwXU49dfIf_KNxewLPWfSWW3a_XLnP7wjBr7Kn.I7 Non-Compliant
Google Ads Advertising
Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-JN1P5L070H Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
237974128ca-pub-4319641555111024 Non-Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-851063-1 Non-Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Matomo Analytics
4732542837648372374 Compliant
MediaMath, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
Monet Engine Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Open Web Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain (outbrain.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Piano Analytics Measures without consent; we saw no evidence of a cookie-less mode in this audit
4732542837648372374 Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
PulsePoint, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantcast Advertising Sends requests before consent or after it was declined
Non-Compliant
R2B2 Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Rich Audience Advertising Sends requests before consent or after it was declined
Non-Compliant
Seznam SSP Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
StackAdapt Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Verve Group Advertising Sends requests before consent or after it was declined
Non-Compliant
WP Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant
illumin Advertising Sends requests before consent or after it was declined
Non-Compliant
Violations
Critical
Tracking cookies were set before the consent decision
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
Critical
New tracking cookies were created after consent was rejected
GCM_005Ensure no tracking cookies are set when consent is denied.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Adform, CPEx, Criteo, Gemius, Google Analytics 4, Google Publisher Ads, Piano, R2B2, Seznam SSP, Google Universal Analytics, Amazon, ConnectAd, Equativ, Improve Digital, Index Exchange, Inc., Integral Ad Science, Magnite, Microsoft, Monet Engine, PubMatic, Inc., Rich Audience, RTB House (rtbhouse.com), The Trade Desk, WP
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Non-compliant tracking before consent
GCM_009Affected: Adform, CPEx, Criteo, Gemius, Google Analytics 4, Google Publisher Ads, Piano, R2B2, Seznam SSP, Google Universal Analytics, 33Across, LiveRamp, illumin, Adobe, Adot, AdRoll, Open Web, Amazon, Simpli.fi, ConnectAd, Conversant, Crimtan, Deep Intent, Demandbase, Equativ
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.