Note
This is a cached result from 19 Sept 2026. A new scan will be available on 17 Oct 2026.

zillow.com

64.3s 19 Sept 2026

Not measured

This scan produced no trustworthy measurement, so it has no score and is excluded from comparisons, baselines and alerts.

Scan could not establish whether this page presents a consent banner, so neither a passing nor a failing grade is derivable from what it measured

Vendors

3
Google Analytics 4 analytics
Not measured
Google Tag Manager functional
GTM-P6HT97
Not measured
Google Universal Analytics analytics
UA-21174015-56
Not measured

Violations

3
Critical
No consent banner despite tracking vendors CMP_001

Affected: Google Analytics 4, Google Universal Analytics

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _ga, _gid

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Analytics 4, Google Universal Analytics

The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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