Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
2 findings · 4 warnings · 3 checks passed
Advertising assessment: Non-Compliant
56%
Tools
AdManS Advertising Sends requests before consent or after it was declined
Non-Compliant
AdPilot Advertising Sends requests before consent or after it was declined
Non-Compliant
AdRoll Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform (adform.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
AlmondNet Advertising Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Beeswax Advertising Sends requests before consent or after it was declined
Non-Compliant
BidTheatre Advertising Sends requests before consent or after it was declined
Non-Compliant
Blis Analytics Sends requests before consent or after it was declined
Non-Compliant
Centro Advertising Sends requests before consent or after it was declined
Non-Compliant
Cloud Technologies Advertising Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
Compliant
Comcast Advertising Sends requests before consent or after it was declined
Non-Compliant
Connatix Native Exchange Advertising Sends requests before consent or after it was declined
Non-Compliant
Conversant Advertising Sends requests before consent or after it was declined
Non-Compliant
Crimtan Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Deep Intent Advertising Sends requests before consent or after it was declined
Non-Compliant
Delta Projects Advertising Sends requests before consent or after it was declined
Non-Compliant
Demandbase Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Experian Advertising Sends requests before consent or after it was declined
Non-Compliant
Exponential Interactive, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
670087309 Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-C9F47K6NW6 Non-Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
5765 Non-Compliant
GumGum Advertising Sends requests before consent or after it was declined
Non-Compliant
ID5 Technology Advertising Sends requests before consent or after it was declined
Non-Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
Ipsos Analytics Sends requests before consent or after it was declined
Non-Compliant
Kargo Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Sends requests before consent or after it was declined
Non-Compliant
Lotame Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
MediaGo Advertising Sends requests before consent or after it was declined
Non-Compliant
Mediavine, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
252852585682786 Non-Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
121004956 Non-Compliant
Monet Engine Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
Ogury Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Open Web Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Ozone Advertising Sends requests before consent or after it was declined
Non-Compliant
Platform161 Advertising Sends requests before consent or after it was declined
Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
PulsePoint, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantcast Advertising Sends requests before consent or after it was declined
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
SMARTSTREAM.TV GmbH Advertising Sends requests before consent or after it was declined
Non-Compliant
Sailthru Analytics Sends requests before consent or after it was declined
Non-Compliant
Samsung Advertising Sends requests before consent or after it was declined
Non-Compliant
Seedtag Advertising Advertising Sends requests before consent or after it was declined
Non-Compliant
Semasio Advertising Sends requests before consent or after it was declined
Non-Compliant
ShareThis, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Simplifi Holdings Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
Sovrn Holdings Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Spot.IM Ltd. Marketing Sends requests before consent or after it was declined
Non-Compliant
StackAdapt Advertising Sends requests before consent or after it was declined
Non-Compliant
Ströer SSP GmbH Advertising Sends requests before consent or after it was declined
Non-Compliant
Temu Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
TripleLift, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Viant Analytics Sends requests before consent or after it was declined
Non-Compliant
WP Advertising Sends requests before consent or after it was declined
Non-Compliant
Wingify Analytics Sends requests before consent or after it was declined
Non-Compliant
Wunderkind Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant
illumin Advertising Sends requests before consent or after it was declined
Non-Compliant
smartclip Holding AG Advertising Sends requests before consent or after it was declined
Non-Compliant
Violations
Critical
Tracking cookies were set before the consent decision
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
Critical
New tracking cookies were created after consent was rejected
GCM_005Ensure no tracking cookies are set when consent is denied.
Critical
Consent Mode does not update in place after the consent choice
GCM_008Affected: broken
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Adobe Experience Platform, Amazon Ads, Criteo, Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Meta Pixel, Microsoft Advertising (UET), Outbrain, LiveRamp, illumin, Viant, Adform (adform.com), AdManS, AdPilot, AdRoll, Open Web, Akamai Technologies, AlmondNet, Beeswax, Simpli.fi, BidTheatre, Blis, Centro
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Consent state was not updated after the banner choice
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').
Warning
Non-compliant tracking before consent
GCM_009Affected: Google Ads, Google Analytics 4, Akamai Technologies, Ipsos
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.