kbb.com: 2 findings in cookie consent.

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kbb.com

124.3s 10 Nov 2026
Verdict

2 findings · 3 warnings · 4 checks passed

Advertising assessment: Non-Compliant Grade D
57% Technical score

Tools

22
Adobe Analytics Analytics
Compliant
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
AudioEye · AudioEye Analytics Analytics Sends requests before consent or after it was declined
Non-Compliant
Dealer.com Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
866740237
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-NPRVVBXJQV
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
3030
Non-Compliant
Google Tag Manager Functional
GTM-TK7B6ZX
Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
1511218289206949
Non-Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
5796139
Non-Compliant
New Relic Analytics Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising Tracks visitors without consent (cookie or visitor ID)
2612632786463
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Qualia Advertising Sends requests before consent or after it was declined
Non-Compliant
Qualtrics Analytics Sends requests before consent or after it was declined
Non-Compliant
RTB House Advertising Tracks visitors without consent (cookie or visitor ID)
8oBYE2PR8dRkH6S0QGWL
Non-Compliant
Samsung · AdGear Advertising Sends requests before consent or after it was declined
Non-Compliant
Snapchat Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
8a9d6fce-6560-4750-98cc-53cd22a98d6c
Non-Compliant
arm · Treasure Data Analytics Sends requests before consent or after it was declined
Non-Compliant
comScore, Inc. · ScoreCard Research Beacon Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

6
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: FPID, FPLC, MUID, XANDR_PANID, __rtbh.lid, _fbp, _ga, _ga_NPRVVBXJQV, _gcl_au, _pin_unauth, _pinterest_ct_ua, _scid, _scid_r, _uetsid, _uetvid, abc, akaalb_pixall_prod, anj, c, g, sc_at, uuid2

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Consent update does not match the visitor's choice GCM_004

Affected: analytics_storage

Accepting must set every consent purpose to granted, and rejecting must set it to denied, in the consent update.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi

Ensure no tracking cookies are set when consent is denied.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, RTB House, Snapchat Pixel, arm, AudioEye, comScore, Inc., Dealer.com, Integral Ad Science, New Relic, PubMatic, Inc., Qualia, Qualtrics, Samsung

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, RTB House, Snapchat Pixel, LiveRamp, Akamai Technologies, arm, AudioEye, comScore, Inc., Dealer.com, Integral Ad Science, New Relic, PubMatic, Inc., Qualia, Qualtrics, Samsung

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 7/10
No tracking before consent 0.95/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 4/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
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Measured on 10 Nov 2026 · a new scan will be available on 8 Dec 2026