Note
This is a cached result from 13 Oct 2026. A new scan will be available on 10 Nov 2026.

nordstrom.com

80.7s 13 Oct 2026
Verdict

8 findings · 1 warning · 0 checks passed

Advertising assessment: Non-Compliant Grade F
8% Technical score

Tools

17
Branch Metrics Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Cognitiv Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
DataXu Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
0589307611058930761
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-11111111G-FFQMSLD0QC
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Google Tag Manager Functional
GTM-NQTMX3D
Compliant
Impact Tech Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Medallia Marketing Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
1080514892282970
Non-Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
4019762
Non-Compliant
New Relic Analytics Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising Tracks visitors without consent (cookie or visitor ID)
2619604214248
Non-Compliant
Quantum Metric Analytics Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
C4A46SJV29O9OKB2G7A0
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
No consent banner despite tracking tools CMP_001

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, TikTok Pixel, LiveRamp, Branch Metrics, Cognitiv, DataXu, Medallia, Impact Tech, New Relic, Quantum Metric, Yahoo

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: FPID, FPLC, MR, MUID, UID, _fbp, _ga, _ga_11111111, _ga_FFQMSLD0QC, _gcl_au, _pin_unauth, _pinterest_ct_ua, _s, _ttp, brwsr, ttcsid, ttcsid_C4A46SJV29O9OKB2G7A0, wfivefivec

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, TikTok Pixel, LiveRamp, Branch Metrics, Cognitiv, DataXu, Medallia, Impact Tech, New Relic, Quantum Metric, Yahoo

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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