Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

merkur.de

123.2s 10 Oct 2026
Verdict

2 findings · 4 warnings · 3 checks passed

Advertising assessment: Non-Compliant Grade D
53% Technical score

Tools

32
33Across Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform (adform.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Amazon Advertising Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising
Compliant
Comcast Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Deep Intent Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
21700180024
Non-Compliant
Google Tag Manager Functional
GTM-N8K9V6Q
Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Ippen Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Kilkaya Analytics Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Lotame Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexx360 Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain Advertising
0096a1e85817d550841fe84cc4d84a6f8c
Compliant
Outbrain (outbrain.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Verve Group Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant

Violations

6
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: bcookie

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: bcookie

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Criteo, Google Publisher Ads, LinkedIn Insight, 33Across, Adform (adform.com), Adobe, Amazon, Comcast, Equativ, Index Exchange, Inc., Kilkaya, Lotame, Magnite, Nexx360, Outbrain (outbrain.com), ProSiebenSat.1 Media, PubMatic, Inc., The Trade Desk, Yahoo

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not restored after page reload GCM_006

Save the consent choice and restore it on subsequent page loads, before tags run.

Warning
Non-compliant tracking before consent GCM_009

Affected: Criteo, Google Publisher Ads, LinkedIn Insight, 33Across, Adform (adform.com), Adobe, Amazon, Simpli.fi, Comcast, Deep Intent, Equativ, Ippen Digital, Index Exchange, Inc., Kilkaya, Lotame, Magnite, Nexx360, Nexxen, Outbrain (outbrain.com), ProSiebenSat.1 Media, PubMatic, Inc., Sharethrough, Inc, Singtel, Verve Group, The Trade Desk

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 5/10
Consent can be rejected 10/10
No tracking before consent 2.58/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 2.5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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