Note
This is a cached result from 19 Sept 2026. A new scan will be available on 17 Oct 2026.

airbnb.com

60.2s 19 Sept 2026
Verdict

7 findings · 0 warnings · 2 checks passed

This scan does not contain a complete assessment under this policy. Grade F
30% Technical score

Vendors

3
Google Ads advertising
This scan does not contain a complete assessment under this policy.
Google Analytics 4 analytics
G-2P6Q8PGG16
This scan does not contain a complete assessment under this policy.
Google Tag Manager functional
GTM-46MK
Compliant

Violations

3
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _gcl_au

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Cookie wall: no option to reject tracking CMP_002

Affected: Google Ads, Google Analytics 4

Refusing consent must be as easy as giving it. Add a clearly visible Reject all button to the consent banner; pay-or-consent models without a free reject option may not constitute valid consent.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4

The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.

Overview

Consent Banner Exists 15/15
Consent Banner Functional 0/10
Reject Option Available 0/10
No Tracking Before Consent 0/20
Consent Mode Implemented 15/15
Consent Mode Correct States 0/10
No Tracking Cookies Before Consent 0/10
Consent Persists Correctly 0/5
No Tracking After Reject 0/5

Consent Mode