Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
2 findings · 3 warnings · 4 checks passed
Advertising assessment: Non-Compliant
52%
Tools
33Across Advertising Sends requests before consent or after it was declined
Non-Compliant
AdRoll Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform Advertising Tracks visitors without consent (cookie or visitor ID)
2726350 Non-Compliant
Adobe Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Adot Advertising Sends requests before consent or after it was declined
Non-Compliant
Amazon Advertising Sends requests before consent or after it was declined
Non-Compliant
BidTheatre Advertising Sends requests before consent or after it was declined
Non-Compliant
CPEx Advertising Measures without consent; the tool has no cookie-less mode
mafra Non-Compliant
Centro Advertising Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
4d25c890529a404ca3bdece03639a869 Compliant
ConnectAd Advertising Sends requests before consent or after it was declined
Non-Compliant
Conversant Advertising Sends requests before consent or after it was declined
Non-Compliant
Crimtan Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Deep Intent Advertising Sends requests before consent or after it was declined
Non-Compliant
Delta Projects Advertising Sends requests before consent or after it was declined
Non-Compliant
Demandbase Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Gemius Analytics Tracks visitors without consent (cookie or visitor ID)
py2QzbuMWw9vdVC_aeUFEqQs.GLGy5iluEVSkSUwLfb.g7 Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
11368307170 Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-8Y3TLQPCXTG-Q9Y17LS5L1 Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
237974128ca-pub-5577340046366940 Non-Compliant
Google Tag Manager Functional
GTM-5N3K8TM Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-7298261-1 Non-Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Sends requests before consent or after it was declined
Non-Compliant
Lotame Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Matomo Analytics
4732542837648372374 Compliant
MediaMath, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
1095552669819675 Non-Compliant
Microsoft Clarity Analytics Tracks visitors without consent (cookie or visitor ID)
mjjdy9wse5 Non-Compliant
Monet Engine Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Open Web Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain (outbrain.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Piano Analytics Measures without consent; we saw no evidence of a cookie-less mode in this audit
4732542837648372374 Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
PulsePoint, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantcast Advertising Sends requests before consent or after it was declined
Non-Compliant
R2B2 Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Seznam SSP Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
StackAdapt Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Verve Group Advertising Sends requests before consent or after it was declined
Non-Compliant
WP Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Yandex Metrica Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant
illumin Advertising Sends requests before consent or after it was declined
Non-Compliant
Violations
Critical
Tracking cookies were set before the consent decision
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
Critical
New tracking cookies were created after consent was rejected
GCM_005Ensure no tracking cookies are set when consent is denied.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Adform, CPEx, Criteo, Gemius, Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Meta Pixel, Microsoft Clarity, Piano, R2B2, Seznam SSP, Google Universal Analytics, Yandex Metrica, Amazon, Centro, ConnectAd, Equativ, Index Exchange, Inc., Integral Ad Science, Magnite, Monet Engine, OneTag, OpenX Software Ltd.
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Non-compliant tracking before consent
GCM_009Affected: Adform, CPEx, Criteo, Gemius, Google Ads, Google Analytics 4, Google Publisher Ads, Meta Pixel, Microsoft Clarity, Piano, R2B2, Seznam SSP, Google Universal Analytics, Yandex Metrica, 33Across, LiveRamp, illumin, Adobe, Adot, AdRoll, Open Web, Amazon, Simpli.fi, BidTheatre, ConnectAd
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.