Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
1 finding · 2 warnings · 6 checks passed
Advertising assessment: Non-Compliant
80%
Tools
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Tag Manager Functional
GTM-M6BT8WH Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-27431517-1 Non-Compliant
Violations
Critical
Consent Mode does not update in place after the consent choice
GCM_008Affected: broken
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Google Analytics 4, Google Universal Analytics
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Consent state was not updated after the banner choice
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').