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bestbuy.com

74.4s 11 Nov 2026
Verdict

8 findings · 1 warning · 0 checks passed

Advertising assessment: Non-Compliant Grade F
8% Technical score

Tools

17
Acuity Ads Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Adobe Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
bbymainprod
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
AlmondNet · Datonics Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Contentsquare Analytics Tracks visitors without consent (cookie or visitor ID)
1795
Non-Compliant
Dynatrace Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
1066288264107867031101080509335611160642801299548407467818232700350863731773981780394176796518160796554574797191494797195902800420529
Non-Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
6011
Non-Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Lotame Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft · Microsoft Advertising Advertising Sends requests before consent or after it was declined
Non-Compliant
Oracle · AddThis Advertising Sends requests before consent or after it was declined
Non-Compliant
OwnerIQ Advertising Sends requests before consent or after it was declined
Non-Compliant
SpeedCurve Analytics Sends requests before consent or after it was declined
Non-Compliant
TransUnion · Aggregate Knowledge Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
No consent banner despite tracking tools CMP_001

Affected: Adobe Analytics, Adobe Experience Platform, Contentsquare, Google Ads, Google Publisher Ads, Acuity Ads, LiveRamp, AlmondNet, Dynatrace, Integral Ad Science, Lotame, Magnite, Microsoft, TransUnion, Oracle, OwnerIQ, SpeedCurve

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_F6301253512D2BDB0A490D45%40AdobeOrg, MR, MUID, __eoi, _cs_id, _cs_s, _gcl_au, anProfile, auid, lux_uid

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Contentsquare, Google Ads, Google Publisher Ads, Acuity Ads, LiveRamp, AlmondNet, Dynatrace, Integral Ad Science, Lotame, Magnite, Microsoft, TransUnion, Oracle, OwnerIQ, SpeedCurve

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
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Measured on 11 Nov 2026 · a new scan will be available on 9 Dec 2026