trip.com: the advertising assessment is non-compliant.
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Verdict
3 warnings · 6 checks passed
Advertising assessment: Non-Compliant
88%
Tools
Google Ads Advertising
789926500 Compliant
Google Analytics 4 Analytics
G-X437DZ73MR Compliant
Google Tag Manager Functional
GTM-MV95N9DGTM-T2SD Compliant
Meta Pixel Advertising
7236540843554781732864117623401 Compliant
Microsoft Advertising (UET) Advertising
295027535 Compliant
Trustpilot Marketing Sends requests before consent or after it was declined
Non-Compliant
X (Twitter) Pixel Advertising
qey8z Compliant
Violations
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Trustpilot
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Non-compliant tracking before consent
GCM_009Affected: Trustpilot
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.