2 findings · 3 warnings · 4 checks passed
Tools
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GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_005Ensure no tracking cookies are set when consent is denied.
GCM_010Affected: Criteo, Google Publisher Ads, Performax, R2B2, Seznam SSP, Adform (adform.com), Adsninja Affilate Network, Equativ, Improve Digital, Magnite, Monet Engine, OneTag, PubMatic, Inc., RTB House (rtbhouse.com)
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_009Affected: Google Analytics 4, Google Publisher Ads, Performax, Seznam SSP
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.
GCM_012Affected: Gemius
No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.