Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
3 warnings · 6 checks passed
Advertising assessment: Non-Compliant
86%
Tools
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
1040740178863881013 Non-Compliant
Microsoft Advertising (UET) Advertising
5318980 Compliant
Violations
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Google Ads
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Consent state was not updated after the banner choice
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').
Warning
Non-compliant tracking before consent
GCM_009Affected: Google Ads
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.