Note
This is a cached result from 19 Sept 2026. A new scan will be available on 17 Oct 2026.
Verdict
3 warnings · 6 checks passed
Advertising assessment: Non-Compliant
90%
Vendors
Google Ads advertising Verified cookie-less measurement before consent5/10
683848218 Warning
Google Tag Manager functional
GTM-W5QR36 Compliant
Matomo analytics No tracking before consent10/10
1 Compliant
Violations
Critical
Consent update does not match the visitor's choice
GCM_004Affected: analytics_storage
Accepting must set every consent purpose to granted, and rejecting must set it to denied, in the consent update.
Critical
Consent Mode does not update in place after the consent choice
GCM_008Affected: broken
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
Warning
Vendor contacted before consent without identifiers
GCM_012Affected: Google Ads
No identifier was observed, but the visitor's IP address and page context still reached a third party before consent. To be compliant under this check, load the vendor only after consent.