thalia.de: the advertising assessment is non-compliant.

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Monitor thalia.de daily
76.5s 11 Nov 2026
Verdict

3 warnings · 6 checks passed

Advertising assessment: Non-Compliant Grade A
92% Technical score

Tools

12
Adform Advertising
254281
Compliant
Cloudflare Web Analytics Functional
235ccb45741c439eb3c6f7c5095d1f11
Compliant
Google Ads Advertising
1008994686748951840
Compliant
Google Analytics 4 Analytics Loads its script without consent; sends no measurement
G-E9KFHF4FDJ
Warning
Google Tag Manager Functional
GTM-3TL3
Compliant
Kameleoon Analytics Measures without consent; the tool has no cookie-less mode
vqkseaalcr
Non-Compliant
Meta Pixel Advertising
877870975681580
Compliant
Microsoft Advertising (UET) Advertising
147000077
Compliant
Pinterest Tag Advertising
2614009608789
Compliant
RTB House Advertising
Vh1wj1clGNhdhQgFreBR
Compliant
Reddit Pixel Advertising
a2_hrf17ywhzro8
Compliant
TikTok Pixel Advertising
CFDLPOJC77U208RTCDV0
Compliant

Violations

5
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Kameleoon

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Consent Mode does not update in place after the consent choice GCM_008

Affected: lazy_no_update

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Warning
Non-compliant tracking before consent GCM_009

Affected: Kameleoon

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 17/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 6/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.25/5

Consent Mode