tesla.com: 3 findings in cookie consent.

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tesla.com

153.2s 9 Nov 2026
Verdict

3 findings · 1 warning · 5 checks passed

Advertising assessment: Non-Compliant Grade D
57% Technical score

Tools

5
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
1125815003311442400124
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-KFP8T9JWYJ
Non-Compliant
Google Tag Manager Functional
GTM-KMG5DM
Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
14562575649765302298902100554651
Non-Compliant
X (Twitter) Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
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Non-Compliant

Violations

5
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _fbp, _ga, _ga_KFP8T9JWYJ, _gcl_au, _twpid, guest_id, guest_id_ads, guest_id_marketing, muc_ads, personalization_id

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Ads, Google Analytics 4, Meta Pixel, X (Twitter) Pixel

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Meta Pixel, X (Twitter) Pixel

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 0/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 2/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
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Measured on 9 Nov 2026 · a new scan will be available on 7 Dec 2026