1 finding · 4 warnings · 4 checks passed
Tools
3332633f4f33564-e4ab-11e6-9d36-5a5952174db110398138531645359494416453638357706325637818943418G-C57TTGMNNXGTM-WXF57L31501491703904506520456187100557gf2ta4hyri149147952218D734BRBC77U3MOGT1UH0o176p37019280785521187a05a31-e349-4891-aff9-5744c0b5c6ccViolations
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_010Affected: Adform, Exponea, Ahrefs
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_008Affected: lazy_reload
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
GCM_009Affected: Adform, Exponea, Ahrefs
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.
GCM_012Affected: Google Ads
No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.