Note
This is a cached result from 4 Oct 2026. A new scan will be available on 1 Nov 2026.

airbnb.com

83.2s 4 Oct 2026
Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
72% Technical score

Tools

8
Airbnb Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
1023009977788919195
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-2P6Q8PGG16
Non-Compliant
Google Tag Manager Functional
GTM-46MK
Compliant
Meta Pixel Advertising
674478425975295
Compliant
Microsoft Advertising (UET) Advertising
Compliant
Pinterest Tag Advertising
2614425740829
Compliant
Snapchat Pixel Advertising
aafaa522-5bd4-40ec-95ef-948d87eff12b
Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _gcl_au

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Ads, Google Analytics 4, Airbnb

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Airbnb

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 11.43/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 2.86/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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