3 findings · 3 warnings · 3 checks passed
Tools
G-PGP29DXFNSGTM-P4CJLJNViolations
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_008Affected: broken
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
GCM_010Affected: Google Ads, Google Analytics 4
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').
GCM_009Affected: Google Ads, Google Analytics 4
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.