Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

kayak.com

118.3s 10 Oct 2026
Verdict

1 finding · 2 warnings · 6 checks passed

Advertising assessment: Non-Compliant Grade B
85% Technical score

Tools

6
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
988306736
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-PWCRSK2Y5Y
Warning
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
12907657
Non-Compliant
Google Tag Manager Functional
GTM-PSCCSHQ
Compliant
Meta Pixel Advertising
1347583438592982
Compliant
Microsoft Advertising (UET) Advertising
211013517
Compliant

Violations

5
Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Publisher Ads

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Publisher Ads

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 12/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 8/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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