heureka.cz: 2 findings in cookie consent.

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heureka.cz

93.9s 12 Nov 2026
Verdict

2 findings · 1 warning · 6 checks passed

Advertising assessment: Non-Compliant Grade C
72% Technical score

Tools

25
Adform (adform.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Cloudflare Web Analytics Functional
94583b3411924a2c98741628d1ac5d1c
Compliant
ConnectAd Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Equativ · Smart AdServer Advertising Sends requests before consent or after it was declined
Non-Compliant
Gemius Analytics Measures without consent in cookie-less mode (sends the IP address)
B8M1LSupndil6qAf.2H9xfV4Ld_FqE8dws5okPHLe3j.67
Warning
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
1042916125964849684981587406
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-K748LN4XFEG-ML533Y71RC
Warning
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
21739164159
Non-Compliant
Google Tag Manager Functional
GTM-NLD5ZL
Compliant
Heureka Advertising
Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
1513839898866505
Non-Compliant
Microsoft Advertising (UET) Advertising Measures without consent; we saw no evidence of a cookie-less mode in this audit
5562718
Non-Compliant
Microsoft Clarity Analytics
vyl928o1zs
Compliant
Nexx360 Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising
2612925636585
Compliant
R2B2 (r2b2.cz) Advertising Sends requests before consent or after it was declined
Non-Compliant
RTB House Advertising
YiE3p7Z1zQ6u971katF4
Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising
Compliant
WP · Wirtualna Polska Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

5
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _fbp, lux_uid

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Criteo, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Adform (adform.com), ConnectAd, Equativ, Index Exchange, Inc., Magnite, Nexx360, OneTag, R2B2 (r2b2.cz), RTB House (rtbhouse.com), WP

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Criteo, Google Publisher Ads, Meta Pixel, Microsoft Advertising (UET), Adform (adform.com), ConnectAd, Equativ, Index Exchange, Inc., Magnite, Nexx360, OneTag, R2B2 (r2b2.cz), RTB House (rtbhouse.com), WP

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Gemius, Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 6.52/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 12 Nov 2026 · a new scan will be available on 10 Dec 2026