8 findings · 1 warning · 0 checks passed
Tools
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CMP_001Affected: Adobe Analytics, Adobe Experience Platform, Contentsquare, Criteo, Google Ads, Google Publisher Ads, Acuity Ads, LiveRamp, AlmondNet, Dynatrace, Equativ, ID5 Technology, Improve Digital, Index Exchange, Inc., Integral Ad Science, Lotame, Magnite, Media.net, Mediavine, Inc, Microsoft, Nativo, TransUnion, Nexxen, Oracle, Outbrain (outbrain.com)
A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_009Affected: Adobe Analytics, Adobe Experience Platform, Contentsquare, Criteo, Google Ads, Google Publisher Ads, Acuity Ads, LiveRamp, AlmondNet, Dynatrace, Equativ, ID5 Technology, Improve Digital, Index Exchange, Inc., Integral Ad Science, Lotame, Magnite, Media.net, Mediavine, Inc, Microsoft, Nativo, TransUnion, Nexxen, Oracle, Outbrain (outbrain.com)
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.