Note
This is a cached result from 18 Sept 2026. A new scan will be available on 16 Oct 2026.

wayfair.com

74.3s 18 Sept 2026

Not measured

This scan produced no trustworthy measurement, so it has no score and is excluded from comparisons, baselines and alerts.

Scan could not establish whether this page presents a consent banner, so neither a passing nor a failing grade is derivable from what it measured

Vendors

6
Google Ads advertising
1061701678828026484853484978862676012975960609
Not measured
Google Analytics 4 analytics
G-0GV7WXFNMTG-Q0HJWP456J
Not measured
Google Universal Analytics analytics
UA-2081664-4
Not measured
Meta Pixel advertising
1425809677719680
Not measured
Pinterest Tag advertising
2612729865245
Not measured
TikTok Pixel advertising
C7KTM4O68TKN71DEGAK0
Not measured

Violations

4
Critical
No consent banner despite tracking vendors CMP_001

Affected: Google Ads, Google Analytics 4, Meta Pixel, Pinterest Tag, TikTok Pixel, Google Universal Analytics

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _fbp, _ga, _ga_0GV7WXFNMT, _ga_Q0HJWP456J, _gat_gtag_UA_2081664_4, _gcl_au, _gid, _ttp, _uetsid, _uetvid, ttcsid, ttcsid_C7KTM4O68TKN71DEGAK0

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Meta Pixel, Pinterest Tag, TikTok Pixel, Google Universal Analytics

The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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