auto.cz: 2 findings in cookie consent.

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98.5s 9 Nov 2026
Verdict

2 findings · 2 warnings · 4 checks passed

Advertising assessment: Non-Compliant Grade C
60% Technical score

Tools

19
Adobe Experience Platform Analytics
Compliant
Criteo Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Gemius Analytics Tracks visitors without consent (cookie or visitor ID)
py2V7brMiVZES4rSQ1fGbqbSHXIgvWMgiN11y9Pj7W..x7
Non-Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
10840588945
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-43LXSG4GPB
Warning
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
21869710533
Non-Compliant
Google Tag Manager Functional
GTM-KCB2X9
Compliant
ID5 Technology · ID5 Sync Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LinkedIn Insight Advertising
Compliant
Marfeel Analytics Tracks visitors without consent (cookie or visitor ID)
8816
Non-Compliant
Matomo Analytics
4732535010018060436
Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
428223955696709747897130245820
Non-Compliant
Microsoft Clarity Analytics
nfwlvc8qc1
Compliant
New Relic Analytics Sends requests before consent or after it was declined
Non-Compliant
Performax Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Piano Analytics
4732535010018060436
Compliant
R2B2 Advertising
Compliant
Seznam SSP Advertising
Compliant
Seznam Sklik Advertising
1342779
Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: Gdyn, Gdynp, Gtest, __gfp_64b, _fbp, id5

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Cookie wall: no option to reject tracking CMP_002

Affected: Adobe Experience Platform, Criteo, Gemius, Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Marfeel, Matomo, Meta Pixel, Microsoft Clarity, Performax, Piano, R2B2, Seznam Sklik, Seznam SSP, ID5 Technology, New Relic

Refusing consent must be as easy as giving it. Add a clearly visible Reject all button to the consent banner; pay-or-consent models without a free reject option may not constitute valid consent.

Warning
Non-compliant tracking before consent GCM_009

Affected: Criteo, Gemius, Google Publisher Ads, Marfeel, Meta Pixel, Performax, ID5 Technology, New Relic

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 5/10
Consent can be rejected 0/10
No tracking before consent 10/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 5/5
No tracking cookies before consent 0/10
The consent choice persists 2.5/2.5

Consent Mode