dailymail.com: 2 findings in cookie consent.

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dailymail.com

222.4s 10 Nov 2026
Verdict

2 findings · 4 warnings · 3 checks passed

Advertising assessment: Non-Compliant Grade D
57% Technical score

Tools

65
AdRoll Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Adform (adform.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Beeswax Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Between Digital Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
BidTheatre Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Blis Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Centro · SiteScout by Centro Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Cloud Technologies · OnAudience Advertising Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
Compliant
Comcast · FreeWheel Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Conversant · Dotomi Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Deep Intent Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Equativ · Smart AdServer Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Exponential Interactive, Inc · Tribal Fusion Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
670087309
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-C9F47K6NW6
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
5765
Non-Compliant
GumGum Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
ID5 Technology · ID5 Sync Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Improve Digital Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Index Exchange, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Ipsos · Dotmetrics Analytics Sends requests before consent or after it was declined
Non-Compliant
Kargo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LinkedIn Insight Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Lotame Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
MediaGo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
252852585682786
Non-Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
121004956
Non-Compliant
Monet Engine · AdaptMX Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Nexxen · Rhythmone Beacon Advertising Sends requests before consent or after it was declined
Non-Compliant
Ogury Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
OpenX Software Ltd. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Outbrain (outbrain.com) · Teads Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
PulsePoint, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Quantcast Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Rise Code Advertising Sends requests before consent or after it was declined
Non-Compliant
Sailthru · Sailthru Horizon Analytics Sends requests before consent or after it was declined
Non-Compliant
Semasio Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
ShareThis, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simplifi Holdings Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Singtel · Turn Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Smile Wanted Group Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Sovrn Holdings Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Spotify Marketing Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
StackAdapt Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
The Trade Desk Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
TripleLift, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Viant · Adelphic Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Wingify · VWO Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Yahoo · Yahoo! Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Yieldmo, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Zeta Global Marketing Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
illumin · ADman Media Advertising Sends requests before consent or after it was declined
Non-Compliant
smartclip Holding AG Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

7
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _ga, _ga_C9F47K6NW6, _gcl_au

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: XANDR_PANID, __eoi, __gads, __gpi, _fbp, ad-id, anj, bcookie, cto_bundle, g, uid, uuid2

Ensure no tracking cookies are set when consent is denied.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Adobe Experience Platform, Amazon Ads, Criteo, Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Meta Pixel, Microsoft Advertising (UET), LiveRamp, illumin, Viant, Adform (adform.com), AdRoll, Akamai Technologies, Beeswax, Between Digital, BidTheatre, Blis, Centro, Cloud Technologies, Comcast, Conversant, Deep Intent, Equativ

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, Akamai Technologies, Ipsos

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 7/10
No tracking before consent 10.91/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 2/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 10 Nov 2026 · a new scan will be available on 8 Dec 2026