douglas.de: the advertising assessment is non-compliant.

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107.8s 10 Nov 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
96% Technical score

Tools

9
Adobe Experience Platform Analytics
Compliant
Criteo Advertising
12325
Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
101853528916637469473
Warning
Google Tag Manager Functional
GTM-MG6ZDQTL
Compliant
Meta Pixel Advertising
1573605736528480314181365442795
Compliant
Microsoft Advertising (UET) Advertising
5668431
Compliant
Pinterest Tag Advertising
2612841135868
Compliant
RTB House Advertising
sRF5IDzkkpcO66MlNsxS
Compliant
TikTok Pixel Advertising
CVCIKSRC77U2KF3E4KF0
Compliant

Violations

3
Critical
Consent update does not match the visitor's choice GCM_004

Affected: analytics_storage

Accepting must set every consent purpose to granted, and rejecting must set it to denied, in the consent update.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 20/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 6/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.69/5

Consent Mode