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experian.com

62.7s 7 Nov 2026
Verdict

8 findings · 1 warning · 0 checks passed

Advertising assessment: Non-Compliant Grade F
8% Technical score

Tools

29
Adobe Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
502a548f-eab5-472b-bd19-5fb8a9f84095expiexperianprod,expi-global-prod
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
502a548f-eab5-472b-bd19-5fb8a9f84095
Non-Compliant
Amazon Ads Advertising Tracks visitors without consent (cookie or visitor ID)
4dc32d49-8fa4-404b-981e-972f9a7d7633
Non-Compliant
Beeswax Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
DataXu Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Experian · Tapad Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
10427109911072108379880420905
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-22YNWJN8Z2G-7EN8BHB8L8
Non-Compliant
Google Tag Manager Functional
Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-49381528-9
Non-Compliant
Index Exchange, Inc. Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta · Facebook Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft · AppNexus Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising Tracks visitors without consent (cookie or visitor ID)
2613147820113
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
RTL Group · SpotX Advertising Sends requests before consent or after it was declined
Non-Compliant
Reddit Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
t2_1dtpdwsu
Non-Compliant
Samsung · AdGear Advertising Sends requests before consent or after it was declined
Non-Compliant
Snapchat Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
ac9d3a37-7db9-4072-8cb3-5352002424f7
Non-Compliant
StackAdapt Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Taboola Advertising Measures without consent; the tool has no cookie-less mode
2013164
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
C351OU7G09F12TT9T1R0
Non-Compliant
Trustpilot Marketing Sends requests before consent or after it was declined
Non-Compliant
Yahoo · Yahoo! Analytics Analytics Sends requests before consent or after it was declined
Non-Compliant
iSpot.tv Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
mParticle Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
No consent banner despite tracking tools CMP_001

Affected: Adobe Analytics, Adobe Experience Platform, Amazon Ads, Google Ads, Google Analytics 4, Pinterest Tag, Reddit Pixel, Snapchat Pixel, Taboola, TikTok Pixel, Google Universal Analytics, Beeswax, DataXu, Experian, Meta, Index Exchange, Inc., iSpot.tv, Magnite, Microsoft, mParticle, OpenX Software Ltd., PubMatic, Inc., RTL Group, Samsung, StackAdapt

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_A9103BC75245B0CD0A490D4D%40AdobeOrg, CMID, CMPRO, CMPS, TapAd_3WAY_SYNCS, TapAd_DID, TapAd_TS, _ga, _ga_22YNWJN8Z2, _ga_7EN8BHB8L8, _gcl_au, _pin_unauth, _rdt_uuid, _scid, _scid_r, _ttp, ad-id, bito, bitoIsSecure, kndctr_A9103BC75245B0CD0A490D4D_AdobeOrg_cluster, kndctr_A9103BC75245B0CD0A490D4D_AdobeOrg_identity, matchdmx, pt, sa-user-id, sa-user-id-v2, sa-user-id-v4, ttcsid, ttcsid_C351OU7G09F12TT9T1R0, wfivefivec

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Amazon Ads, Google Ads, Google Analytics 4, Pinterest Tag, Reddit Pixel, Snapchat Pixel, Taboola, TikTok Pixel, Google Universal Analytics, Beeswax, DataXu, Experian, Meta, Index Exchange, Inc., iSpot.tv, Magnite, Microsoft, mParticle, OpenX Software Ltd., PubMatic, Inc., RTL Group, Samsung, StackAdapt

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
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Measured on 7 Nov 2026 · a new scan will be available on 5 Dec 2026