Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

hotels.com

103.8s 10 Oct 2026
Verdict

1 warning · 8 checks passed

Advertising assessment: Non-Compliant Grade A
96% Technical score

Tools

5
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
619800534701117140
Compliant
Google Publisher Ads Advertising
Compliant
Meta Pixel Advertising
1439757032903300
Compliant
Microsoft Advertising (UET) Advertising
26016993
Compliant

Violations

1
Warning
Non-compliant tracking before consent GCM_009

Affected: Akamai Technologies

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 16/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 5/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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