adidas.com: 1 finding in cookie consent.

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adidas.com

119.7s 8 Nov 2026
Verdict

1 finding · 2 warnings · 6 checks passed

Advertising assessment: Non-Compliant Grade B
83% Technical score

Tools

17
Adobe Analytics Analytics
ag-adi-global-prod,ag-adi-de-prod,ag-adi-eu-prod
Compliant
Adobe Experience Platform Analytics
Compliant
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
1006751514
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-4DGGV4HV95
Warning
Google Merchant Center Analytics
MC-NREZTMHP3J
Compliant
LinkedIn Insight Advertising
7043676
Compliant
Meta Pixel Advertising
680435655455279964753190269003
Compliant
Microsoft Advertising (UET) Advertising
36000031
Compliant
Monetate Analytics Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising
2612650976125
Compliant
Quantum Metric Analytics Sends requests before consent or after it was declined
Non-Compliant
RTB House Advertising
80FBaSQLFHVvDbVG62Un
Compliant
Reddit Pixel Advertising
a2_e3f5wa9dt15n
Compliant
Snapchat Pixel Advertising
e1311aac-6996-4953-afda-14070416495b
Compliant
Tealium Analytics Tracks visitors without consent (cookie or visitor ID)
adidas/cdpadidaseu
Non-Compliant
X (Twitter) Pixel Advertising
o0c9atw-o0c9a-oe1w2
Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: utag_main

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Tealium, Akamai Technologies, Monetate, Quantum Metric

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Tealium, Akamai Technologies, Monetate, Quantum Metric

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 14.12/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 3.53/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 8 Nov 2026 · a new scan will be available on 6 Dec 2026