Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
2 findings · 1 warning · 6 checks passed
Advertising assessment: Non-Compliant
84%
Tools
Adobe Experience Platform Analytics
Compliant
Criteo Advertising Measures without consent; the tool has no cookie-less mode
2000 Non-Compliant
Google Ads Advertising
1036130807 Compliant
Google Analytics 4 Analytics
G-BGSHTTTQ7W Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
21906995161 Non-Compliant
Google Tag Manager Functional
GTM-MK57H2GTM-WRHCNB Compliant
Google tag – server-side (encrypted) Analytics
Compliant
Hotjar Analytics
6540198 Compliant
ID5 Technology Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising
1460478501373314 Compliant
Microsoft Advertising (UET) Advertising
5714129 Compliant
Microsoft Clarity Analytics
rq60ht87lz Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
RTB House Advertising
uScJy17eAArXdjNhA1fl Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising
C3A74F0EDD92CKRJDP9G Compliant
Violations
Critical
New tracking cookies were created after consent was rejected
GCM_005Ensure no tracking cookies are set when consent is denied.
Critical
Non-compliant tracking after consent was rejected
GCM_010Affected: Criteo, Google Publisher Ads, ID5 Technology, PubMatic, Inc., The Trade Desk
After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.
Warning
Non-compliant tracking before consent
GCM_009Affected: The Trade Desk
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.