Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

zalando.at

65.9s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
91% Technical score

Tools

6
Google Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
1006368194782889161859170151
Warning
Google Analytics 4 Analytics Measures without consent in cookie-less mode (sends the IP address)
G-MDW1S9PQPW
Warning
Google Tag Manager Functional
GTM-T3W9FX
Compliant
Google Universal Analytics Analytics
Compliant
Meta Pixel Advertising
147711833247489
Compliant

Violations

2
Warning
Non-compliant tracking before consent GCM_009

Affected: Google

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 12/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 3.75/5

Consent Mode