grammarly.com: the advertising assessment is non-compliant.

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grammarly.com

99.0s 11 Nov 2026
Verdict

3 warnings · 6 checks passed

Advertising assessment: Non-Compliant Grade A
94% Technical score

Tools

11
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
956476927
Warning
Google Analytics 4 Analytics Loads its script without consent; sends no measurement
G-CBK9K2ZWWE
Warning
Google Tag Manager Functional
GTM-NQ3XB9
Compliant
Google Universal Analytics Analytics Measures without consent; the tool has no cookie-less mode
Non-Compliant
LinkedIn Insight Advertising
429908
Compliant
Matomo Analytics
Compliant
Meta Pixel Advertising
828127113879905
Compliant
Microsoft Advertising (UET) Advertising
4001981
Compliant
Microsoft Clarity Analytics
Compliant
Taboola Advertising
11557991326138
Compliant
TikTok Pixel Advertising
D1E399BC77UB0U4249V0
Compliant

Violations

3
Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Universal Analytics

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads, Google Analytics 4

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 16/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 8/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.75/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
Back

Measured on 11 Nov 2026 · a new scan will be available on 9 Dec 2026