Note
This is a cached result from 13 Oct 2026. A new scan will be available on 10 Nov 2026.

wayfair.com

129.2s 13 Oct 2026
Verdict

8 findings · 1 warning · 0 checks passed

Advertising assessment: Non-Compliant Grade F
8% Technical score

Tools

30
AdsWizz Advertising Sends requests before consent or after it was declined
Non-Compliant
Claritas Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Conviva Analytics Sends requests before consent or after it was declined
Non-Compliant
DataDome Analytics Sends requests before consent or after it was declined
Non-Compliant
Experian Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
1061701678828026484853484978862676012975960609
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-0GV7WXFNMTG-Q0HJWP456J
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-2081664-4
Non-Compliant
Impact Tech Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LinkedIn Insight Advertising Tracks visitors without consent (cookie or visitor ID)
6121658970530
Non-Compliant
LiveIntent Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
1425809677719680
Non-Compliant
Microsoft Advertising (UET) Advertising Tracks visitors without consent (cookie or visitor ID)
5901541
Non-Compliant
Pinterest Tag Advertising Tracks visitors without consent (cookie or visitor ID)
2612729865245
Non-Compliant
Quantum Metric Analytics Sends requests before consent or after it was declined
Non-Compliant
Reddit Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
t2_1kuo86x1t2_m39joufo
Non-Compliant
Signifyd Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Snapchat Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
80e0cc57-badc-4895-b9dd-30594e8325a5
Non-Compliant
Snowplow Analytics Analytics Sends requests before consent or after it was declined
Non-Compliant
Spotify Marketing Sends requests before consent or after it was declined
Non-Compliant
Taboola Advertising Measures without consent; the tool has no cookie-less mode
10253741324920
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
TikTok Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
C7KTM4O68TKN71DEGAK0
Non-Compliant
X (Twitter) Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
nuo8ytw-nuo8y-p4pwi
Non-Compliant
Xandr Advertising Measures without consent; the tool has no cookie-less mode
6e24d49e-811e-47c2-b43e-8222bd202661
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
ZoomInfo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
iSpot.tv Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant

Violations

4
Critical
No consent banner despite tracking tools CMP_001

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, Reddit Pixel, Snapchat Pixel, Taboola, TikTok Pixel, Google Universal Analytics, X (Twitter) Pixel, Xandr, LiveRamp, AdsWizz, Claritas, Conviva, DataDome, Experian, Impact Tech, iSpot.tv, LiveIntent, Quantum Metric, Signifyd

A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.

Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: MR, MUID, TapAd_3WAY_SYNCS, TapAd_DID, TapAd_TS, _fbp, _ga, _ga_0GV7WXFNMT, _ga_Q0HJWP456J, _gat_gtag_UA_2081664_4, _gcl_au, _gid, _pinterest_ct_ua, _rdt_uuid, _ttp, _twpid, _uetsid, _uetvid, barometric[cuid], bcookie, brwsr, guest_id, guest_id_ads, guest_id_marketing, lidid, muc_ads, personalization_id, pt, sc_at, thx_guid, tmx_guid, ttcsid, ttcsid_C7KTM4O68TKN71DEGAK0, visitorId

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Google Publisher Ads, LinkedIn Insight, Meta Pixel, Microsoft Advertising (UET), Pinterest Tag, Reddit Pixel, Snapchat Pixel, Taboola, TikTok Pixel, Google Universal Analytics, X (Twitter) Pixel, Xandr, LiveRamp, AdsWizz, Claritas, Conviva, DataDome, Experian, Impact Tech, iSpot.tv, LiveIntent, Quantum Metric, Signifyd

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 0/15
The consent banner works 0/10
Consent can be rejected 0/10
No tracking before consent 0/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 0/10
No tracking cookies before consent 0/10
The consent choice persists 0/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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