united.com: 1 finding in cookie consent.

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united.com

147.1s 7 Nov 2026
Verdict

1 finding · 2 warnings · 6 checks passed

Advertising assessment: Non-Compliant Grade C
68% Technical score

Tools

9
Akamai Technologies · mPulse Analytics Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Dynatrace Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Analytics 4 Analytics
G-FYCK6D7HD0
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
23002848811ca-pub-1222110720342108
Non-Compliant
LivePerson Marketing Sends requests before consent or after it was declined
Non-Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantum Metric Analytics Sends requests before consent or after it was declined
Non-Compliant
Tealium Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant

Violations

3
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: utag_main

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Amazon Ads, Google Publisher Ads, Tealium, LiveRamp, Dynatrace, LivePerson, Quantum Metric

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Amazon Ads, Google Publisher Ads, Tealium, Akamai Technologies, Dynatrace, LivePerson, Quantum Metric

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 2.5/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0.62/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Google not loaded after reject
Persists Across Pages
GCS Configuration Valid
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Measured on 7 Nov 2026 · a new scan will be available on 5 Dec 2026