Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

investopedia.com

126.7s 10 Oct 2026
Verdict

2 findings · 3 warnings · 4 checks passed

Advertising assessment: Non-Compliant Grade C
62% Technical score

Tools

21
Adobe Experience Platform Analytics
Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Blockthrough Marketing Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
eba2747deafc4ba0b4311a0bac6fc4d1
Compliant
Criteo Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Google Ads Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-0HF76BT7M8G-DK3GDWHWJH
Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
3865
Non-Compliant
Google Tag Manager Functional
GTM-5P3SZGSGTM-WT6XGWDH
Compliant
ID5 Technology Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising
1576393572602771
Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Ozone Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

7
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _ga, _ga_0HF76BT7M8, _ga_DK3GDWHWJH, _gcl_au

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi

Ensure no tracking cookies are set when consent is denied.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Amazon Ads, Criteo, Google Ads, Google Analytics 4, Google Publisher Ads, Blockthrough, ID5 Technology, Index Exchange, Inc., Integral Ad Science, Magnite, Microsoft, OpenX Software Ltd., Ozone, PubMatic, Inc., The Trade Desk, Yahoo

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4, Google Publisher Ads

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 12.5/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 2/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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