Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

espn.com

130.9s 10 Oct 2026
Verdict

2 findings · 2 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
65% Technical score

Tools

8
Adobe Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
wdgespdcfespncomdev
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Google Ads Advertising
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
21783347309
Non-Compliant
LinkedIn Insight Advertising
Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
Nielsen Analytics
P07264C85-15CD-4A80-8E56-B5BFA6D93296
Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_EE0201AC512D2BE80A490D4C%40AdobeOrg

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: AMCV_EE0201AC512D2BE80A490D4C%40AdobeOrg, __eoi

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Adobe Analytics, Adobe Experience Platform, Google Publisher Ads, Magnite, Microsoft

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Google Publisher Ads, Magnite, Microsoft

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 7.5/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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