bbc.com: 2 findings in cookie consent.

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bbc.com

118.3s 12 Nov 2026
Verdict

2 findings · 2 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
73% Technical score

Tools

13
Adobe Experience Platform Analytics
Compliant
Amazon Ads Advertising
Compliant
Chartbeat Analytics
50924
Compliant
Cloudflare Web Analytics Functional
Compliant
Criteo Advertising
Compliant
DoubleVerify Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
4817
Non-Compliant
Ipsos · Dotmetrics Analytics Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
MaruEdr · Maru-EDU Marketing Sends requests before consent or after it was declined
Non-Compliant
Piano Analytics Tracks visitors without consent (cookie or visitor ID)
3606632254074155369638824
Non-Compliant
comScore, Inc. · ScoreCard Research Beacon Analytics Sends requests before consent or after it was declined
Non-Compliant

Violations

4
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: _pcid

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi, cX_G, cX_P, lux_uid

Ensure no tracking cookies are set when consent is denied.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Publisher Ads, Piano, comScore, Inc., DoubleVerify, Ipsos, MaruEdr

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Piano, Ipsos

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 15.56/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid
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Measured on 12 Nov 2026 · a new scan will be available on 10 Dec 2026