Vendors
expiexperianprod,expi-global-prod10427109911072108379880420905G-22YNWJN8Z2G-7EN8BHB8L8UA-49381528-944329207803604386801674886851052613147820113C351OU7G09F12TT9T1R0Violations
CMP_001Affected: Adobe Analytics, Adobe Experience Platform, Google Ads, Google Analytics 4, Meta Pixel, Pinterest Tag, TikTok Pixel, Google Universal Analytics
A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_009Affected: Adobe Analytics, Adobe Experience Platform, Google Ads, Google Analytics 4, Meta Pixel, Pinterest Tag, TikTok Pixel, Google Universal Analytics
The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.