Vendors
G-E6FKMEZF9TGTM-KCZV2ZNUA-2835094-11906641556216801Violations
CMP_001Affected: Google Analytics 4, Meta Pixel, Google Universal Analytics
A consent banner is required when analytics or advertising tracking is used. Implement a Consent Management Platform (CMP) that collects consent before tracking scripts load.
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
GCM_009Affected: Google Analytics 4, Meta Pixel, Google Universal Analytics
The affected vendors set an identifier or sent measurement that is not verifiably cookie-less before the visitor chose. Load them only after consent, or configure a documented cookie-less mode that sends no identifiers.