Note
This is a cached result from 28 Sept 2026. A new scan will be available on 26 Oct 2026.

kayak.com

122.8s 28 Sept 2026
Verdict

4 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade B
76% Technical score

Tools

4
Google Ads advertising Measures without consent; we saw no evidence of a cookie-less mode in this audit
988306736
Non-Compliant
Google Analytics 4 analytics Measures without consent; we saw no evidence of a cookie-less mode in this audit
G-PWCRSK2Y5Y
Non-Compliant
Google Tag Manager functional
GTM-PSCCSHQ
Compliant
Meta Pixel advertising
1347583438592982
Compliant

Violations

3
Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Ads, Google Analytics 4

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 6.67/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 8/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 3.33/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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