Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

washingtonpost.com

165.6s 10 Oct 2026
Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
68% Technical score

Tools

21
Adobe Experience Platform Analytics
Compliant
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
Amazon Ads Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Bombora Analytics Sends requests before consent or after it was declined
Non-Compliant
Catchpoint Systems Analytics Sends requests before consent or after it was declined
Non-Compliant
ChartBeat Analytics Sends requests before consent or after it was declined
Non-Compliant
Cloudflare Web Analytics Functional
Compliant
Criteo Advertising
Compliant
Dianomi Advertising Sends requests before consent or after it was declined
Non-Compliant
DoubleVerify Advertising Sends requests before consent or after it was declined
Non-Compliant
Five Media Advertising Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising
Compliant
Google Analytics 4 Analytics
G-WRCN68Y2LD
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
21734706084701
Non-Compliant
Google Tag Manager Functional
GTM-WHNNX8B
Compliant
Google Universal Analytics Analytics
UA-133956668-1
Compliant
Integral Ad Science Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
Meta Pixel Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant

Violations

6
Critical
New tracking cookies were created after consent was rejected GCM_005

Cookies: __eoi, _fbp

Ensure no tracking cookies are set when consent is denied.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Amazon Ads, Google Publisher Ads, Meta Pixel, Akamai Technologies, Bombora, Catchpoint Systems, ChartBeat, Dianomi, DoubleVerify, Five Media, Integral Ad Science

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent Mode default is missing GCM_001

Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Amazon Ads, Google Publisher Ads, Akamai Technologies, Bombora, Catchpoint Systems, ChartBeat, DoubleVerify, Integral Ad Science, Magnite, The Trade Desk

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 8.24/20
Google Consent Mode is implemented 7.5/15
Google Consent Mode sends the correct states 2/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 0/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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