Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

opodo.de

109.7s 10 Oct 2026
Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade B
79% Technical score

Tools

9
Adobe Experience Platform Analytics
Compliant
Criteo Advertising
Compliant
Google Ads Advertising Measures without consent in cookie-less mode (sends the IP address)
1071459391841027335963649945
Warning
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-03F834EHLM
Non-Compliant
Google Publisher Ads Advertising Tracks visitors without consent (cookie or visitor ID)
4121
Non-Compliant
Meta Pixel Advertising
983389801744738
Compliant
Microsoft Advertising (UET) Advertising
4056955
Compliant
Nielsen Analytics
Compliant
TikTok Pixel Advertising
CPAVKCRC77U6A2DE31OG
Compliant

Violations

6
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: __eoi, _ga, _ga_03F834EHLM

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Analytics 4, Google Publisher Ads

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Consent state was not updated after the banner choice GCM_003

Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Analytics 4, Google Publisher Ads

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Warning
Personal data sent to tools without consent GCM_012

Affected: Google Ads

No cookie or visitor ID was stored, but the visitor's IP address and page address — personal data — reached the tool without consent (before the choice or after a rejection). To be Compliant under this check, load the tool only after consent.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 14.44/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 6/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 3.61/5

Consent Mode