Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.
Verdict
3 findings · 5 warnings · 1 check passed
Advertising assessment: Non-Compliant
34%
Tools
33Across Advertising Sends requests before consent or after it was declined
Non-Compliant
AdRoll Advertising Sends requests before consent or after it was declined
Non-Compliant
Adform Advertising Tracks visitors without consent (cookie or visitor ID)
1923015 Non-Compliant
Adobe Advertising Sends requests before consent or after it was declined
Non-Compliant
Adobe Experience Platform Analytics
Compliant
Adot Advertising Sends requests before consent or after it was declined
Non-Compliant
Adsninja Affilate Network Advertising Sends requests before consent or after it was declined
Non-Compliant
CPEx Advertising Measures without consent; the tool has no cookie-less mode
iinfo Non-Compliant
ConnectAd Advertising Sends requests before consent or after it was declined
Non-Compliant
Conversant Advertising Sends requests before consent or after it was declined
Non-Compliant
Crimtan Advertising Sends requests before consent or after it was declined
Non-Compliant
Criteo Advertising Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Demandbase Advertising Sends requests before consent or after it was declined
Non-Compliant
Equativ Advertising Sends requests before consent or after it was declined
Non-Compliant
Gemius Analytics Tracks visitors without consent (cookie or visitor ID)
d2NFZMtbmbK.CZv4B7Xf_Lcc7FSYnES1fQblRGjfK.P.n7 Non-Compliant
Google Ads Advertising
Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-05NGW06T9V Non-Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
1013272ca-pub-4771975420977819 Non-Compliant
Google Tag Manager Functional
GTM-P6PN6D Compliant
Google Universal Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
UA-5327160-1 Non-Compliant
Improve Digital Advertising Sends requests before consent or after it was declined
Non-Compliant
Index Exchange, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
LinkedIn Insight Advertising
Compliant
LiveRamp Advertising Sends requests before consent or after it was declined
Non-Compliant
LoopMe Advertising Sends requests before consent or after it was declined
Non-Compliant
Magnite Advertising Sends requests before consent or after it was declined
Non-Compliant
MediaMath, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Microsoft Advertising Sends requests before consent or after it was declined
Non-Compliant
Monet Engine Advertising Sends requests before consent or after it was declined
Non-Compliant
Nexxen Advertising Sends requests before consent or after it was declined
Non-Compliant
OneTag Advertising Sends requests before consent or after it was declined
Non-Compliant
Open Web Advertising Sends requests before consent or after it was declined
Non-Compliant
OpenX Software Ltd. Advertising Sends requests before consent or after it was declined
Non-Compliant
Outbrain (outbrain.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Performax Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
ProSiebenSat.1 Media Advertising Sends requests before consent or after it was declined
Non-Compliant
PubMatic, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
PulsePoint, Inc. Advertising Sends requests before consent or after it was declined
Non-Compliant
Quantcast Advertising Sends requests before consent or after it was declined
Non-Compliant
R2B2 Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
RTB House (rtbhouse.com) Advertising Sends requests before consent or after it was declined
Non-Compliant
Seznam SSP Advertising Measures without consent; the tool has no cookie-less mode
Non-Compliant
Sharethrough, Inc Advertising Sends requests before consent or after it was declined
Non-Compliant
Simpli.fi Advertising Sends requests before consent or after it was declined
Non-Compliant
Singtel Advertising Sends requests before consent or after it was declined
Non-Compliant
StackAdapt Advertising Sends requests before consent or after it was declined
Non-Compliant
The Trade Desk Advertising Sends requests before consent or after it was declined
Non-Compliant
Verve Group Advertising Sends requests before consent or after it was declined
Non-Compliant
WP Advertising Sends requests before consent or after it was declined
Non-Compliant
Yahoo Analytics Sends requests before consent or after it was declined
Non-Compliant
Zeta Global Marketing Sends requests before consent or after it was declined
Non-Compliant
illumin Advertising Sends requests before consent or after it was declined
Non-Compliant
Violations
Critical
Tracking cookies were set before the consent decision
GCM_002Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.
Critical
Consent Mode does not update in place after the consent choice
GCM_008Affected: broken
Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.
Warning
Consent Mode default is missing
GCM_001Call gtag('consent', 'default') with denied values before GTM or GA4 loads, so the initial consent state is explicit.
Warning
Consent state was not updated after the banner choice
GCM_003Make both the accept and the reject button update the consent state through the GTM Consent API or gtag('consent', 'update').
Warning
Non-compliant tracking before consent
GCM_009Affected: Adform, CPEx, Criteo, Gemius, Google Analytics 4, Google Publisher Ads, Performax, R2B2, Seznam SSP, Google Universal Analytics, 33Across, LiveRamp, illumin, Adobe, Adot, AdRoll, Adsninja Affilate Network, Open Web, Simpli.fi, ConnectAd, Conversant, Crimtan, Demandbase, Equativ, Improve Digital
The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.