Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

asos.com

78.0s 10 Oct 2026
Verdict

1 finding · 3 warnings · 5 checks passed

Advertising assessment: Non-Compliant Grade C
72% Technical score

Tools

13
Adobe Analytics Analytics Tracks visitors without consent (cookie or visitor ID)
asoscomprod
Non-Compliant
Adobe Experience Platform Analytics Tracks visitors without consent (cookie or visitor ID)
Non-Compliant
Adobe Launch Functional
160aa9dd03ddceafee726e6c
Compliant
Akamai Technologies Analytics Sends requests before consent or after it was declined
Non-Compliant
Google Ads Advertising Measures without consent; we saw no evidence of a cookie-less mode in this audit
981830880
Non-Compliant
Google Analytics 4 Analytics Tracks visitors without consent (cookie or visitor ID)
G-H5HS29D9X2
Non-Compliant
Google Tag Manager Functional
GTM-NKPNS83GTM-NR75XMD
Compliant
Meta Pixel Advertising
753968184693755
Compliant
Microsoft Advertising (UET) Advertising
36001025
Compliant
New Relic Analytics Sends requests before consent or after it was declined
Non-Compliant
Pinterest Tag Advertising
2614894126093
Compliant
Snapchat Pixel Advertising
2dbac57a-c840-44ce-b498-eafd3b06a3c3
Compliant
TikTok Pixel Advertising
C191MCRHS8H3UT6K4DIG
Compliant

Violations

5
Critical
Tracking cookies were set before the consent decision GCM_002

Cookies: AMCV_C0137F6A52DEAFCC0A490D4C%40AdobeOrg, FPID, FPLC, _ga, _ga_H5HS29D9X2

Do not write analytics or advertising cookies until the visitor has made a consent choice. Load GTM/GA4 tags behind a denied consent default and let the CMP's update unblock them.

Critical
Consent update does not match the visitor's choice GCM_004

Affected: analytics_storage

Accepting must set every consent purpose to granted, and rejecting must set it to denied, in the consent update.

Critical
Consent Mode does not update in place after the consent choice GCM_008

Affected: broken

Call gtag('consent', 'update') immediately after the visitor's choice, with the correct values for both accept and reject. Do not rely on a page reload: it creates duplicate pageviews and breaks session attribution.

Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Adobe Analytics, Adobe Experience Platform, Google Ads, Google Analytics 4, Akamai Technologies, New Relic

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Adobe Analytics, Adobe Experience Platform, Google Ads, Google Analytics 4, Akamai Technologies, New Relic

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 9.09/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 6/10
No tracking cookies before consent 0/10
The consent choice persists 5/5
No tracking after rejection 2.27/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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