Note
This is a cached result from 10 Oct 2026. A new scan will be available on 7 Nov 2026.

booking.com

110.9s 10 Oct 2026
Verdict

2 warnings · 7 checks passed

Advertising assessment: Non-Compliant Grade A
96% Technical score

Tools

8
Amazon Ads Advertising
2f2bb37e-387a-42d4-acc2-07f872745f01
Compliant
Criteo Advertising
Compliant
Google Ads Advertising
988382855
Compliant
Google Analytics 4 Analytics
G-A12345
Compliant
Google Publisher Ads Advertising Measures without consent; the tool has no cookie-less mode
3102
Non-Compliant
Google Tag Manager Functional
GTM-5Q664QZ
Compliant
Microsoft Advertising (UET) Advertising
15005356
Compliant
Reddit Pixel Advertising
a2_if2f0oi498bi
Compliant

Violations

2
Critical
Non-compliant tracking after consent was rejected GCM_010

Affected: Google Publisher Ads

After a rejection the listed tools must stop storing visitor IDs and sending measurement, or run only in a verified cookie-less mode.

Warning
Non-compliant tracking before consent GCM_009

Affected: Google Publisher Ads

The listed tools stored a visitor ID or sent measurement before the visitor chose, without a verified cookie-less mode. Load them only after consent, or configure a documented cookie-less mode that sends no IDs.

Overview

A consent banner is shown 15/15
The consent banner works 10/10
Consent can be rejected 10/10
No tracking before consent 17.14/20
Google Consent Mode is implemented 15/15
Google Consent Mode sends the correct states 10/10
No tracking cookies before consent 10/10
The consent choice persists 5/5
No tracking after rejection 4.29/5

Consent Mode

Consent Mode Implemented
Has Default Values
Updates on Accept
Updates on Reject
Persists Across Pages
GCS Configuration Valid

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